Employee Sales Training

Welcome to the TNKU Sports Sales Training Hub. This page is your go-to resource for everything you need to confidently sell our products, serve our customers, and grow as a sales professional.

1. Product Knowledge

Understanding what we sell is the foundation of great sales. Review the following:

• Uniforms & Jerseys — materials, customization options, MOQs, and lead times
• Shorts, Headgear & Bags — key features and sport-specific use cases
• Accessories & Promotional Items — upsell opportunities and bundle ideas

2. Sales Techniques

Use these proven approaches to connect with customers and drive conversions:

• Consultative Selling — ask questions to understand the team's needs before pitching
• Value-Based Selling — highlight quality, customization, and turnaround time over price
• Bulk Order Positioning — emphasize savings and convenience for leagues and schools

3. Customer Engagement

Building trust is key, especially for bulk team orders. Best practices include:

• Respond to inquiries within 24 hours
• Use the Team Stores page to walk customers through the ordering process
• Share examples of past team orders and reviews to build confidence

4. Closing Strategies

Move prospects from interest to purchase with these tactics:

• Offer a sample or mockup to reduce hesitation on large orders
• Highlight current promotions and seasonal discounts
• Create urgency around production lead times for upcoming seasons

5. Resources & Tools

• Product catalog and spec sheets
• Pricing and discount guidelines
• Order form templates for team stores
• FAQ document for common customer questions

Questions? Reach out to your team lead or store manager for support.